BTS: Byron Bay '20 Shoot

Despite all the chaos in the air, shooting our Summer '2020 campaign provided us with a breath of fresh air. It allowed us to reflect on how grateful we are to have a hard-working, ambitious team. In the early planning stages of this shoot, we decided to cancel all international travel— for the safety of our team and restrictions local governments were enforcing. We were completely devastated we weren't able to shoot the collection together along with our muses, Tess, Nonny and Jennifer. Luckily, we were able to shoot the collection locally featuring a brand new muse, Simone, that we are so excited to introduce you to.

Meet Simone Holtznagel! She is the quintessential Aussie Girl, a natural beauty, very down to earth and has a caring nature—which is what we love most about her. Working with her was an absolute pleasure and we know that our customers and followers will find her beautiful figure to be relatable yet aspirational! We are so excited to welcome her as a new face of the brand.

Byron Bay holds a special place in our heart—Tash grew up traveling here every summer with her family, which made the location for our summer campaign shoot even more special. With miles of white sandy beaches, crystal clear water and beachy lifestyle, this vibrant coastal town reminds us of Tulum. Byron has a very calming and positive energy, whether you are hiking to the lighthouse and spotting dolphins or whales along the way or laying out, its world renowned beaches are guaranteed to feel a sense of zen. 

Our summer colors and prints fit perfectly into the tropical beaches and rainforests of Byron. The ivory matches the sand to perfection and the jaguar print looks so chic on the palm tree lined beaches. This is our favorite collection to date because it was inspired by you, our customer. We get such amazing feedback about what you love about Monday and what you want to see more of. Our mood board was full of your pictures and thoughts and together we created the most exciting collection yet.

We hope this collection brings happiness, positivity and inspiration to your summer, for at-home tanning sessions and vacation plans that await.

Photographer- Emily Abay- @emilyabay_photographer
Hair/Makeup- Katie Angus Makeup Artist- @katieangusmakeupartist
Model/Owner- Natasha Oakley- @tashoakley
Model/Monday Muse- Simone Holtznagel - @moannn

Shop The Looks

  • Kythira Dress - Black
    Kythira Dress - Black
    Kythira Dress - Black
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    Acapulco Top - Ivory
    Acapulco Top - Ivory
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  • Puerto Rico Top - Jaguar
    Puerto Rico Top - Jaguar
    Puerto Rico Top - Jaguar
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  • Riviera Bottom - Jaguar
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    Riviera Bottom - Jaguar
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  • Le Marais Bottom - Jaguar
    Le Marais Bottom - Jaguar
    Le Marais Bottom - Jaguar
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    Barbados Bottom - Jaguar
    Barbados Bottom - Jaguar
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  • Jamaica Top - Jaguar
    Jamaica Top - Jaguar
    Jamaica Top - Jaguar
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  • Bahamas One Piece - Jaguar
    Bahamas One Piece - Jaguar
    Bahamas One Piece - Jaguar
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  • Clovelly Top - Jaguar
    Clovelly Top - Jaguar
    Clovelly Top - Jaguar
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  • Portugal Top - Jaguar
    Portugal Top - Jaguar
    Portugal Top - Jaguar
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  • Bahamas One Piece Long - Jaguar
    Bahamas One Piece Long - Jaguar
    Bahamas One Piece Long - Jaguar
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  • Mykonos Sarong - Clay
    Mykonos Sarong - Clay
    Mykonos Sarong - Clay
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    Tahiti Tie Top - Clay
    Tahiti Tie Top - Clay
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  • San Miguel Short - Clay
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    San Miguel Short - Clay
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  • Bahamas One Piece - Ivory Crinkle
    Bahamas One Piece - Ivory Crinkle
    Bahamas One Piece - Ivory Crinkle
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  • Puerto Rico Top - Ivory Crinkle
    Puerto Rico Top - Ivory Crinkle
    Puerto Rico Top - Ivory Crinkle
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  • Portugal Bottom - Ivory Crinkle
    Portugal Bottom - Ivory Crinkle
    Portugal Bottom - Ivory Crinkle
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  • Java Bottom - Ivory Crinkle
    Java Bottom - Ivory Crinkle
    Java Bottom - Ivory Crinkle
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  • Bahamas One Piece Long - Ivory Crinkle
    Bahamas One Piece Long - Ivory Crinkle
    Bahamas One Piece Long - Ivory Crinkle
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    $169.00
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  • Byron Bottom - Ivory Crinkle
    Byron Bottom - Ivory Crinkle
    Byron Bottom - Ivory Crinkle
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  • Portugal Top - Ivory Crinkle
    Portugal Top - Ivory Crinkle
    Portugal Top - Ivory Crinkle
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  • Puerto Rico Top - Paprika
    Puerto Rico Top - Paprika
    Puerto Rico Top - Paprika
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  • Tulum Bottom - Paprika
    Tulum Bottom - Paprika
    Tulum Bottom - Paprika
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  • Le Marais Bottom - Paprika
    Le Marais Bottom - Paprika
    Le Marais Bottom - Paprika
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  • Byron Bottom - Paprika
    Byron Bottom - Paprika
    Byron Bottom - Paprika
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  • Puerto Rico Top - Black
    Puerto Rico Top - Black
    Puerto Rico Top - Black
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  • Barbados Bottom - Black
    Barbados Bottom - Black
    Barbados Bottom - Black
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  • Jamaica Top - Black
    Jamaica Top - Black
    Jamaica Top - Black
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  • Portugal Bottom - Black
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    Portugal Bottom - Black
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  • Java Bottom - Black
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    Java Bottom - Black
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  • Costa Rica Top - Black
    Costa Rica Top - Black
    Costa Rica Top - Black
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    $82.00
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  • Mykonos Chiffon Sarong - Black
    Mykonos Chiffon Sarong - Black
    Mykonos Chiffon Sarong - Black
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  • Costa Rica Top - Ivory Crinkle
    Costa Rica Top - Ivory Crinkle
    Costa Rica Top - Ivory Crinkle
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  • Argentina Bottom - Jaguar
    Argentina Bottom - Jaguar
    Argentina Bottom - Jaguar
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  • Costa Rica Top - Jaguar
    Costa Rica Top - Jaguar
    Costa Rica Top - Jaguar
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    $87.00
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  • Maui Top - Jaguar
    Maui Top - Jaguar
    Maui Top - Jaguar
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    $98.00
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  • Byron Bottom - Jaguar
    Byron Bottom - Jaguar
    Byron Bottom - Jaguar
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    $82.00
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  • Clovelly Top - Paprika
    Clovelly Top - Paprika
    Clovelly Top - Paprika
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    $94.00
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  • Palma Top - Paprika
    Palma Top - Paprika
    Palma Top - Paprika
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    $77.00
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    $77.00
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  • Aruba Top - Paprika
    Aruba Top - Paprika
    Aruba Top - Paprika
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    $94.00
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  • Maui Top - Paprika
    Maui Top - Paprika
    Maui Top - Paprika
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    $94.00
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  • Tulum Top - Paprika
    Tulum Top - Paprika
    Tulum Top - Paprika
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    $87.00
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    Costa Rica Top - Paprika
    Costa Rica Top - Paprika
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    $82.00
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  • San Miguel Short - Ivory
    San Miguel Short - Ivory
    San Miguel Short - Ivory
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    $78.00
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  • Barbados Top - Black
    Barbados Top - Black
    Barbados Top - Black
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    $82.00
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  • Barbados Top - Jaguar
    Barbados Top - Jaguar
    Barbados Top - Jaguar
    Regular price
    $87.00
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    $87.00
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  • Barcelona Tunic - Black
    Barcelona Tunic - Black
    Barcelona Tunic - Black
    Regular price
    $138.00
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    $138.00
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  • Acapulco Top - Black
    Acapulco Top - Black
    Acapulco Top - Black
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    $84.00
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  • Sorrento Caftan - Black
    Sorrento Caftan - Black
    Sorrento Caftan - Black
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    $154.00
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  • St. Tropez Sarong - Black
    St. Tropez Sarong - Black
    St. Tropez Sarong - Black
    Regular price
    $55.00
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  • St. Tropez Sarong - Ivory
    St. Tropez Sarong - Ivory
    St. Tropez Sarong - Ivory
    Regular price
    $55.00
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    $55.00
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  • San Miguel Short - Black
    San Miguel Short - Black
    San Miguel Short - Black
    Regular price
    $78.00
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    $78.00
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