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BTS: Byron Bay '20 Shoot

Despite all the chaos in the air, shooting our Summer '2020 campaign provided us with a breath of fresh air. It allowed us to reflect on how grateful we are to have a hard-working, ambitious team. In the early planning stages of this shoot, we decided to cancel all international travel— for the safety of our team and restrictions local governments were enforcing. We were completely devastated we weren't able to shoot the collection together along with our muses, Tess, Nonny and Jennifer. Luckily, we were able to shoot the collection locally featuring a brand new muse, Simone, that we are so excited to introduce you to.

Meet Simone Holtznagel! She is the quintessential Aussie Girl, a natural beauty, very down to earth and has a caring nature—which is what we love most about her. Working with her was an absolute pleasure and we know that our customers and followers will find her beautiful figure to be relatable yet aspirational! We are so excited to welcome her as a new face of the brand.

Byron Bay holds a special place in our heart—Tash grew up traveling here every summer with her family, which made the location for our summer campaign shoot even more special. With miles of white sandy beaches, crystal clear water and beachy lifestyle, this vibrant coastal town reminds us of Tulum. Byron has a very calming and positive energy, whether you are hiking to the lighthouse and spotting dolphins or whales along the way or laying out, its world renowned beaches are guaranteed to feel a sense of zen. 

Our summer colors and prints fit perfectly into the tropical beaches and rainforests of Byron. The ivory matches the sand to perfection and the jaguar print looks so chic on the palm tree lined beaches. This is our favorite collection to date because it was inspired by you, our customer. We get such amazing feedback about what you love about Monday and what you want to see more of. Our mood board was full of your pictures and thoughts and together we created the most exciting collection yet.

We hope this collection brings happiness, positivity and inspiration to your summer, for at-home tanning sessions and vacation plans that await.

Photographer- Emily Abay- @emilyabay_photographer
Hair/Makeup- Katie Angus Makeup Artist- @katieangusmakeupartist
Model/Owner- Natasha Oakley- @tashoakley
Model/Monday Muse- Simone Holtznagel - @moannn

Shop The Looks

  • Kythira Dress - Sky Blue
    Kythira Dress - Sky Blue
    Kythira Dress - Sky Blue
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    $148 USD
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    $148 USD
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  • Acapulco Top - Ivory
    Acapulco Top - Ivory
    Acapulco Top - Ivory
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    $84 USD
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    $84 USD
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  • Puerto Rico Top - Jaguar
    Puerto Rico Top - Jaguar
    Puerto Rico Top - Jaguar
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    $84 USD
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    $84 USD
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  • Riviera Bottom - Jaguar
    Riviera Bottom - Jaguar
    Riviera Bottom - Jaguar
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    $89 USD
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    $89 USD
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  • Le Marais Bottom - Jaguar
    Le Marais Bottom - Jaguar
    Le Marais Bottom - Jaguar
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    $79 USD
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    $79 USD
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  • Barbados Bottom - Jaguar
    Barbados Bottom - Jaguar
    Barbados Bottom - Jaguar
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    $79 USD
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    $79 USD
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  • Bahamas One Piece - Jaguar
    Bahamas One Piece - Jaguar
    Bahamas One Piece - Jaguar
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    $175 USD
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    $175 USD
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  • Clovelly Top - Jaguar
    Clovelly Top - Jaguar
    Clovelly Top - Jaguar
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    $98 USD
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    $98 USD
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  • Puerto Rico Top - Black
    Puerto Rico Top - Black
    Puerto Rico Top - Black
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    $82 USD
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    $82 USD
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  • Barbados Bottom - Black
    Barbados Bottom - Black
    Barbados Bottom - Black
    Regular price
    $75 USD
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    $75 USD
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  • Jamaica Top - Black
    Jamaica Top - Black
    Jamaica Top - Black
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    $89 USD
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    $89 USD
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  • Portugal Bottom - Black
    Portugal Bottom - Black
    Portugal Bottom - Black
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    $82 USD
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    $82 USD
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  • Tulum Bottom - Sky Blue Rib
    Tulum Bottom - Sky Blue Rib
    Tulum Bottom - Sky Blue Rib
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    $79 USD
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    $79 USD
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  • Mykonos Sarong - Black
    Mykonos Sarong - Black
    Mykonos Sarong - Black
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    $50 USD
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    $50 USD
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  • Argentina Bottom - Jaguar
    Argentina Bottom - Jaguar
    Argentina Bottom - Jaguar
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    $84 USD
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    $84 USD
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  • Costa Rica Top - Jaguar
    Costa Rica Top - Jaguar
    Costa Rica Top - Jaguar
    Regular price
    $87 USD
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    $87 USD
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  • Maui Top - Jaguar
    Maui Top - Jaguar
    Maui Top - Jaguar
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    $98 USD
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    $98 USD
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  • Byron Bottom - Jaguar
    Byron Bottom - Jaguar
    Byron Bottom - Jaguar
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    $82 USD
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    $82 USD
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  • San Miguel Short - Ivory
    San Miguel Short - Ivory
    San Miguel Short - Ivory
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    $78 USD
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    $78 USD
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  • Clovelly Top - Sky Blue Rib
    Clovelly Top - Sky Blue Rib
    Clovelly Top - Sky Blue Rib
    Regular price
    $96 USD
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    $96 USD
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  • Jamaica Top - Sky Blue Rib
    Jamaica Top - Sky Blue Rib
    Jamaica Top - Sky Blue Rib
    Regular price
    $92 USD
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    $92 USD
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  • Costa Rica Top - Sky Blue Rib
    Costa Rica Top - Sky Blue Rib
    Costa Rica Top - Sky Blue Rib
    Regular price
    $84 USD
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    $84 USD
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  • Barbados Top - Black
    Barbados Top - Black
    Barbados Top - Black
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    $82 USD
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    $82 USD
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  • Barbados Top - Jaguar
    Barbados Top - Jaguar
    Barbados Top - Jaguar
    Regular price
    $87 USD
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    $87 USD
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  • Barcelona Tunic - Black
    Barcelona Tunic - Black
    Barcelona Tunic - Black
    Regular price
    $138 USD
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    $138 USD
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  • Acapulco Top - Black
    Acapulco Top - Black
    Acapulco Top - Black
    Regular price
    $84 USD
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    $84 USD
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  • Acapulco Top - Sky Blue
    Acapulco Top - Sky Blue
    Acapulco Top - Sky Blue
    Regular price
    $84 USD
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    $84 USD
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  • Sorrento Caftan - Black
    Sorrento Caftan - Black
    Sorrento Caftan - Black
    Regular price
    $154 USD
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    $154 USD
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  • St. Tropez Sarong - Black
    St. Tropez Sarong - Black
    St. Tropez Sarong - Black
    Regular price
    $55 USD
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    $55 USD
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